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Coat It Once, Count On It Forever: The Tru Grit Lifetime Floor Warranty You’ll Actually Brag About

Coat It Once, Count On It Forever: The Tru Grit Lifetime Floor Warranty You’ll Actually Brag About

Let’s talk about something most contractors don’t bring up until the very end—the warranty.

You know, that thing you forget about until something goes wrong?

Well, at Tru Grit Concrete Coatings, we put our warranty front and center—because we actually want you to use it (if you ever need to). It’s not buried in the fine print. It’s not loaded with “gotchas.” It’s real protection for real life, designed to give you peace of mind and bragging rights.

🧬 The Science of “Set It and Forget It” Floors

We don’t just coat concrete—we engineer it for life. Backed by the powerhouse team at Penntek Industrial Coatings, our polyurea systems are built to shrug off whatever your garage, basement, or patio throws at them:

  • UV rays? No yellowing here.

  • Hot tires and heavy tools? No peeling.

  • Midwest freeze-thaw cycles? Bring it on.

And yes—we stand by all of it.

📜 So What Does a “Limited Lifetime Warranty” Really Mean?

Here’s the deal:

✅ It covers your floor for as long as you own your home
✅ If you sell your house within the first year, the warranty transfers to the next owner
✅ It protects against chipping, peeling, delamination, and fading
✅ It’s valid anywhere we install—garage, basement, patio, shop, etc.

Basically, if it’s our work, it’s protected. Period.

📝 One Quick Step: Register Your Floor

To activate the warranty, you just need to register it within 30 days of installation. It’s easy, and we’ll even send you a reminder if needed. Because, hey, life’s busy—we get it.

Once registered, your floor is locked in with lifetime coverage, and our team is always here if you need support or service.

👷‍♂️ Meet the Minds Behind the Mission

Our founders, Austin Webster and Ben Robinson, didn’t come from sales—they came from engineering and construction. Which means every job we take on is approached with precision, purpose, and long-term performance in mind.

Whether we’re transforming a two-car garage or a full commercial warehouse, we believe in coating it once—and doing it right.

That’s why our motto is more than just a tagline:
Embrace the grit. Shield with concrete armor.
It’s how we treat your floor—and your investment.

🌞 Iowa Weather Can Be Brutal—Your Floor Shouldn’t Be

Let’s face it: Iowa weather isn’t always friendly. We’ve got hot summers, frigid winters, and everything in between. You need a floor that won’t crack under pressure (literally).

With our Penntek-backed coating system and lifetime warranty, you can rest easy knowing that your floor is ready for:

  • 🛻 Hot tires

  • 🧊 Snow melt

  • 🧽 Spills and stains

  • 🧰 Tools, toys, or even a treadmill

📣 Real Floors. Real Protection. Real Talk.

We’re not here to oversell—we’re here to over-deliver. Our warranty isn’t fluff. It’s part of what makes Tru Grit Concrete Coatings a standout in the world of surface protection.

Because at the end of the day, we don’t want you calling us to fix your floor…
We want you calling us to coat your neighbor’s.

📞 Ready to Upgrade Your Concrete With Confidence?

Let’s turn your garage, basement, or patio into something durable, bold, and backed for life.

📍 Serving homeowners all across Iowa
📞 Call Tru Grit Concrete Coatings today
🗓️ Schedule your free estimate, and don’t forget to ask about our warranty—we love talking about it.

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