What’s the real secret behind a concrete coating that looks incredible and holds up over time? It starts with meticulous preparation of the concrete and precise application of each layer—and that’s exactly how TruGrit Concrete Coatings approaches every project. Thanks to exceptional training and a repeatable, detail-driven system, the TruGrit team can complete most coating projects within a single day without compromising durability or quality, so you get a long-lasting result that’s built to perform.
Why Prep Is the Foundation of a Floor That Lasts
Concrete coatings don’t succeed because a topcoat looks shiny on day one—they succeed because the coating system bonds properly to a surface that’s been evaluated, prepared, and repaired the right way. TruGrit’s process is built around that idea: do the groundwork with intention, then layer the system with consistency and care.
It’s a simple concept, but it’s the difference between “looks good for a minute” and “looks good and stays that way.”
The TruGrit Process at a Glance
TruGrit’s comprehensive flooring solution process follows a clear sequence designed to create floors that are visually stunning, enduring, and functional:
Preparation
Concrete Reconstruction
Basecoat
Broadcasting Chip
Scraping the Chip
Clear Coat
Each step plays a specific role, and none of them are treated like an afterthought.
Step 1: Floor Preparation (Evaluation, Moisture Testing, and Grinding)
Every concrete floor is different, so TruGrit starts with a thorough evaluation during a complimentary consultation. The team assesses the floor’s hardness, moisture levels, and structural integrity, then runs a moisture test and checks whether repairs are needed.
From there, TruGrit grinds the floor using top-of-the-line equipment to create optimal adhesion. And because cleanliness matters, the team uses HEPA-filtered vacuums that filter about 95% of the dust—helping keep the work area controlled while the surface is being prepped for bonding.
Step 2: Repair and Resurface (Concrete Reconstruction Done Right)
Floors take a beating—especially from environmental wear—so TruGrit addresses imperfections like pits, cracks, and spalling before moving forward.
This step uses a polyurea mender and includes opening up cracks for better adhesion, overfilling, and then smoothing everything out to ensure the surface is level and ready for the system that follows. The goal isn’t just to “patch”—it’s to create a properly prepared base so the coating performs the way it’s supposed to.
Step 3: Basecoat Application (Polyurea Laid with Consistency)
Once the surface is clean, profiled, and repaired, TruGrit applies the basecoat. For areas like garages, the team applies a polyurea basecoat starting with the edges and moving onto the main floor.
This isn’t a rush job—it’s an even, consistent layer over all surfaces, applied specifically to prepare the floor for the next step: the chip broadcast.
Step 4: Chip Broadcasting (Color and Texture That Looks Intentional)
This is where the floor starts looking like a finished space, not just a slab.
TruGrit ensures a uniform blend of flakes before broadcasting them onto the wet basecoat, covering the floor thoroughly for consistent color and texture. The emphasis here is uniformity—so the final look feels cohesive from edge to edge.
Step 5: Scraping the Chip (The “Finishing Touch” That Makes It Feel Right)
After the basecoat cures, TruGrit doesn’t just move on and hope for the best. The floor is meticulously scraped to remove any loose flakes and achieve a smooth, even texture. Then the team vacuums carefully to clear residual chips.
This step is a big part of what makes a floor feel polished and consistent underfoot—because the details show up not only in how it looks, but in how it feels.
Step 6: The Final Coat (Clear Polyaspartic Protection)
The final layer is a clear polyaspartic topcoat. TruGrit applies it to enhance durability and resistance to wear and tear, with detailed edge work and thorough application to help ensure a flawless finish.
It’s the final “lock-in” step that completes the system and brings everything together visually and functionally.
One-Day Projects, Without One-Day Shortcuts
TruGrit’s ability to complete most coating projects within a single day comes from training, systems, and execution—not cutting corners. The team’s process is built around precision and repeatability: evaluate, prepare, repair, coat, finish—each step done with purpose.
That’s the real reason efficiency and quality can coexist here. The speed comes from knowing exactly what to do, how to do it, and how to do it consistently.
Welcome to TruGrit: Where Engineering Mindset Meets Craftsmanship
TruGrit Concrete Coatings brings a strong identity to the work: quality, precision, and a passion for innovation in concrete coatings—focused on transforming surfaces beyond the ordinary.
The company’s story starts with two driven engineers turned entrepreneurs, Austin Webster and Ben Robinson, alongside a third partner. Together, they bring over two decades of cumulative experience across construction, engineering, and the home service industry, with the goal of elevating both the aesthetics and functionality of concrete surfaces.
The Background: Built from Engineering and Real-World Application
Austin and Ben’s story began in undergrad, where a friendship and shared passion for meticulous craftsmanship and innovation took shape.
Ben brought civil engineering expertise developed as a superintendent for Payne Family Homes in St. Louis. Austin applied mechanical engineering skills at Ford Motor Company in Detroit. Even as their paths diverged, their roots stayed anchored in engineering and construction—and that eventually brought them back together, driven by a shared entrepreneurial spirit and the vision behind TruGrit Concrete Coatings.
Why Choose TruGrit (It’s the Approach, Not Just the Product)
TruGrit’s team is dedicated to redefining standards in concrete coatings, taking on everything from residential garages to commercial flooring with a commitment to quality and precision. The company recognizes that each project is unique and takes pride in customizing services to meet the specific desires and requirements of each client.
Just as important is the client experience. TruGrit emphasizes clear communication, honesty, and a partnership-driven approach—because great outcomes come from great execution and a process that keeps customers informed and confident.
Embrace the Grit, Shield with Concrete Armor
TruGrit’s motto says a lot in a single line: “Embrace the Grit, Shield with Concrete Armor.” It captures the brand’s focus on resilience and protection—creating durable, protective coatings that endure while elevating both the look and the function of concrete spaces.
And that’s what the TruGrit process is really about: a proven system, executed with precision, designed to transform your floors with quality and care.